WSJ provides to advert marketing campaign with video, NYC posters

The Wall Avenue Journal has expanded its “Belief your Choices” advert marketing campaign with a video brief that may run on YouTube and different channels, and posters in New York Metropolis. The one-minute video embrace quite a lot of selections — chunky or creamy, for instance — based mostly on the Journal’s reporting, have been


The Wall Avenue Journal has expanded its “Belief your Choices” advert marketing campaign with a video brief that may run on YouTube and different channels, and posters in New York Metropolis.

The one-minute video embrace quite a lot of selections — chunky or creamy, for instance — based mostly on the Journal’s reporting, have been chosen as a result of engagement metrics present they’re prime of thoughts for each members and potential members.

The movie will run throughout Hulu, YouTube and social channels.

The posters will seem all through the town and embrace “thought bubbles” in Bryant Park on June 28 and June 29. Bryant Park may also have WSJ espresso stands.

“Because the world’s main enterprise information and data platform, Belief Your Choices reinforces Dow Jones’s goal of being the supply of fact for decision-makers in enterprise, finance, coverage and life,” stated Dow Jones chief advertising and membership officer Suzi Watford in an e mail to staffers on Monday.





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