Tiffany is now promoting males’s engagement rings, embracing inclusivity

Tiffany & Co. introduced the debut of its first-ever males’s engagement ring. Supply: Tiffany PR He stated “sure.” Tiffany & Co. introduced Friday the debut of its first-ever males’s engagement ring, because it appears to faucet into a brand new marketplace for its high-end jewellery amid an increase in same-sex marriages globally and gender-fluid trend


Tiffany & Co. introduced the debut of its first-ever males’s engagement ring.

Supply: Tiffany PR

He stated “sure.”

Tiffany & Co. introduced Friday the debut of its first-ever males’s engagement ring, because it appears to faucet into a brand new marketplace for its high-end jewellery amid an increase in same-sex marriages globally and gender-fluid trend tendencies.

The retailer, now owned by the luxurious merchandise group LVMH, has named the brand new line after the corporate’s founder, Charles Lewis Tiffany. The rings function round-brilliant and emerald-cut diamonds that measure as much as 5 carats.

Tiffany stated its aspiration for the lads’s engagement line was to supply merchandise in help of affection and inclusivity, whereas “paving the best way for brand spanking new traditions to have fun our distinctive love tales and honor our most cherished commitments to at least one one other.”

The design of the lads’s ring is a departure from the standard wedding ceremony band because it encompasses a hanging middle diamond, Tiffany stated.

Supply: Tiffany PR

In 1886, Tiffany launched its first solitaire diamond engagement ring for ladies. For many years since, {couples} have visited the jeweler’s shops all over the world in quest of engagement rings for ladies, in addition to wedding ceremony rings. However Tiffany is trying to change that, because it embraces a brand new wave of {couples} greater than a century later.

The design of the lads’s ring is a departure from the standard wedding ceremony band, because it encompasses a hanging middle diamond, Tiffany stated.

And with the brand new providing, Tiffany hopes it may discover one other strong stream of income development. The corporate did greater than $4 billion in jewellery gross sales final 12 months, with girls’s engagement rings representing about 26% of whole income.

The French group and Louis Vuitton-owner LVMH accomplished its $15.8 billion acquisition of Tiffany in early January, following a bitter authorized dispute. When LVMH reported its first-quarter monetary outcomes earlier this month, it stated its watches and jewellery division’s gross sales rose by 138%, benefiting from the consolidation of Tiffany.

Beginning subsequent month, Tiffany stated the lads’s engagement rings will likely be obtainable at choose shops globally. They’re already obtainable on the market on-line.



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