Overlaying automobiles by way of the prism of actual folks

Phoebe Wall Howard Frank Witsil of the Detroit Free Press interviewed auto business reporter Phoebe Wall Howard about her job. Right here is an excerpt: FREE PRESS: I wished to only ask you a pair different questions that additionally would possibly assist our viewers perceive what you do. One is: As an auto reporter, it looks


Phoebe Wall Howard

Frank Witsil of the Detroit Free Press interviewed auto business reporter Phoebe Wall Howard about her job.

Right here is an excerpt:

FREE PRESS: I wished to only ask you a pair different questions that additionally would possibly assist our viewers perceive what you do. One is: As an auto reporter, it looks like you need to steadiness writing for business insiders around the globe, who actually wish to know each little factor that’s happening within the auto business and also you additionally write for individuals who could also be nearer to dwelling, who don’t care as a lot about these particulars, however they actually wish to know extra concerning the native firm, the automobiles, and skim options. How do you steadiness each sorts of tales?  

HOWARD: So after I was employed on the Free Press, I advised the editors interviewing me that I solely knew automobiles as a shopper, like I drove a automobile. I’ve been a enterprise reporter however by no means protecting autos. So the way to steadiness whether or not I’m protecting the business or folks, the way in which I take a look at the auto business is thru humanity.

I wish to know the backstory of the CEO. I wish to know the backstory of the manufacturing unit staff. When the Ford F-150 Lightning got here out, I superior it with a preview of the highest engineer, a girl who discovered English at age 8. She got here to this nation, figuring out seven letters. If folks had any thought what goes into constructing a automobile, it’s simply insane.

However I take a look at all the things by way of the prism of actual folks, and whether or not it’s good or dangerous, however I do cowl, you realize, recollects and accidents and problems with fraud. I strive to cowl all of it. However in a means that’s attention-grabbing to me, and in a means that if readers don’t perceive automobiles, they nonetheless wish to find out about it.

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