New homepage for The Economist launches

The Economist has launched a brand new homepage this week. Greater than 40 p.c of subscriber visits to its web site begin with the homepage. An enormous purpose of the redesign is greater subscriber engagement and retention. “This was a top-priority challenge for us as a result of we all know how vital our homepage


The Economist has launched a brand new homepage this week.

Greater than 40 p.c of subscriber visits to its web site begin with the homepage. An enormous purpose of the redesign is greater subscriber engagement and retention.

“This was a top-priority challenge for us as a result of we all know how vital our homepage is to our subscribers in addition to registered and nameless customers,” stated Deep Bagchee, the chief product officer of The Economist, in an e mail.

The modifications embrace a redesign that makes it simpler to scan the publication’s prime tales, and a devoted world-in-brief module for international affairs. It additionally has a brand new module on the most-read tales by subscribers and a brand new “subject city” on the backside to help discovery of the evaluation buried deeper inside the Economist.

Bagchee stated the redesign was a collaborative effort throughout design, product, editorial, engineering, information and insights, and challenge administration.

The homepage was final redesigned in September 2019.





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