BFL Group: On the Path to Unprecedented International Success

For any retailer, an enhanced procuring expertise based mostly on worth and high quality is a precedence for buyer retention and sustaining the model worth. These features are immediately associated to purchases, be it clothes or grocery, particularly at bodily shops. This version, UAE’s Finest Retail Firms 2021, brings into highlight, progressive retail firms which


For any retailer, an enhanced procuring expertise based mostly on worth and high quality is a precedence for buyer retention and sustaining the model worth. These features are immediately associated to purchases, be it clothes or grocery, particularly at bodily shops.

This version, UAE’s Finest Retail Firms 2021, brings into highlight, progressive retail firms which have ingrained their worth propositions inside the wants of their clients, searching for to grow to be probably the most sought-after retail manufacturers within the UAE.

One outstanding title amongst such firms is the BFL (Manufacturers for Much less) Group, a number one off-price retailer of style, homeware, and toys. The group has expanded its enterprise with greater than 74 shops unfold throughout six international locations within the Center East and Europe.

The objective is to prioritize buyer satisfaction by integrating innovation on the very coronary heart of what the corporate does, in response to the BFL Group’s enterprise mannequin.

“Our retail mannequin makes each BFL retailer go to into an expertise, a treasure hunt with the newest progressive merchandise, gadgets and devices ready to be found. Prospects love the truth that they’ll at all times discover new merchandise on cabinets at distinctive worth and nice bargains inside our giant number of classes,” says Nathalie Hamad, Retail Supervisor at BFL Group.

The BFL Group provides all kinds of off-price style and homeware merchandise and toys from greater than 4,000 designer manufacturers. The corporate provides high-end luxurious manufacturers at a reduction of as much as 80 per cent of the unique retail worth.

Aside from a robust enterprise tradition, the BFL Group believes in main by instance. For example, the corporate gives snug setting for the workers; focuses on enhancing their sense of belonging; and acknowledges their contributions to the group.

“Having workers who have interaction with the corporate, has helped us grow to be who we’re at this time. Because of the efforts that we now have put in over time, we now have managed to grow to be a number one participant within the area (off-price trade). Furthermore, the success system of our enterprise mannequin is to offer our clients a string of each day new arrivals, unique gadgets and treasure hunt. Who doesn’t love a fantastic deal?” says Toufic Kreidieh, Chief Government Officer of the BFL Group.

A Robust Basis

Kreidieh has been serving as CEO at BFL Group for the reason that firm’s inception. He’s an entrepreneur and businessman, famend for establishing the BFL (Manufacturers for Much less) Group alongside the Managing Accomplice and Co-Founder, Yasser Beydoun.

The 2 entrepreneurs began this enterprise with their flagship idea ‘Manufacturers For Much less’ in 1996 in Lebanon. Because the enterprise developed, they moved the corporate’s headquarters to Dubai, United Arab Emirates and launched their first retailer in 2000. As we speak, the BFL Group has a big retail presence within the Center East and Europe and has unique rights to distribute a number of worldwide manufacturers.

Kreidieh and Beydoun have efficiently expanded BFL’s by creating and buying totally different ideas like Toys For Much less, Properties For Much less, Tchibo, Mumuso and Muy Mucho, a famend Spanish Residence décor model which was launched not too long ago within the UAE.

The founders’ perseverance is an inspiration for the organisation which contains greater than 2,500 workers and has an e-commerce platform that’s able to catering to clients from everywhere in the world.

Offering worthwhile recommendation to budding entrepreneurs within the retail enterprise, Kreidieh says: “When Beydoun and I first began, there was no different off-price retailer within the Center East. Over the course of 25 years, we now have needed to ensure that a customer-centric strategy continues to steer our journey.”

“We imagine the important thing to success, notably in our case, is to combine distinctive merchandise buying and stock turnover into our retail mannequin, making a treasure-hunt expertise, which provides shock ingredient within the procuring expertise as clients discover our new assortment, in-store and on-line.”

Kreidieh additional provides: “Discovering out which buyer insights your online business can faucet into and making a optimistic expertise round them is vital to staying centered and dealing onerous to realize your online business imaginative and prescient. Many individuals will say that it’s not possible, however we all know that there is no such thing as a achieve with out ache. As we at all times say, the sky is the restrict.”

Overcoming Adversities

The BFL Group additionally skilled an affect on its operations because of the COVID-19 pandemic. Kreidieh says the corporate’s retail shops witnessed a drop in gross sales final 12 months, together with footfall due to the lockdown and corresponding precautionary measures.

“The style trade has been considerably affected by the emergence of the COVID-19 pandemic. But, we had been completely and firmly dedicated to making sure the security, wellbeing, and well being of all our workers and clients, whereas additionally preserving the sustainability of our enterprise throughout such unsure occasions. We at all times goal to offer the perfect resolution for everybody. We’re additionally one of many first retail firms to have 99 per cent of its workers vaccinated as we imagine that it’s our duty in the direction of the society. Subsequently, it was a Shot of Solidarity,” he says.

Within the preliminary days of lockdown, the BFL Group solely relied on on-line procuring and took all essential measures to ship totally secure packages to its clients. As governmental restrictions had been regularly lifted, a considerable amount of folks headed again to the department stores resulting in an increase in footfall.

To make sure the regular stream of shoppers, the corporate has adopted the perfect hygiene and security measures throughout its 74 branches, warehouses, and workplaces for the reason that starting of the pandemic. The BFL’s amenities have been reorganised to fulfill the neighborhood wants and to supply a secure procuring expertise.

Leveraging Know-how

On the need of adopting and implementing fashionable applied sciences inside a enterprise, Kreidieh believes that evolving with the brand new applied sciences is now not non-obligatory. As a substitute, it’s important for the event of any enterprise.

“Subsequently, we now have partnered with IQ robotics to leverage quicker turnaround, injecting new inventory into our branches. With over 160 robots, the BFL Group’s store fulfilment can have a processing energy of 150,000 items a day,” explains Kreidieh.

With a lower in footfall attributable to COVID-19 restrictions in malls, the BFL Group has elevated funding in e-commerce for the reason that pandemic started. To fight that, the corporate is growing a web-based fulfilment centre devoted solely for its on-line orders. With an goal to enhance its e-commerce channel, BFL believes this new facility acquisition can have a optimistic affect on the corporate’s income and on-line enterprise development.

Along with this growth, the BFL Group is eager on changing into a extra sustainable group. Subsequently, the corporate has not too long ago partnered with Al Rostamani Group and invested in a 958 KW photo voltaic undertaking which can generate round 1,600,000 kWh of photo voltaic power and save 700 metric tons of carbon dioxide emissions per 12 months.

“Working collectively to grow to be a extra environmentally accountable group will assist us ship on our promise to make sure the welfare of the neighborhood,” says Yasser Beydoun.

Striving for Excellence

Talking concerning the BFL Group’s plans on scaling its operations in 2021, Kreidieh says it’s the begin of a brand new journey. “The BFL Group has expanded into Europe, and we can be working 4 MUMUSO shops by the top of this 12 months in Malta. It will pave the best way for the corporate’s development in additional than 4 European international locations inside the subsequent 5 years.”

Furthermore, the BFL Group is set to additional develop within the Center East and has already began an growth plan that covers Saudi Arabia, Kuwait, and Oman. Moreover, the corporate can also be trying ahead to having its merchandise shipped worldwide by way of its intensive e-commerce platform and finally grow to be pioneers within the on-line worth sector.

The BFL Group acknowledges that the general e-commerce market, particularly the direct-to-consumer phase, is rising exponentially. The modifications that will have taken place over a decade at the moment are being accommodated in a matter of months following the outbreak of the COVID-19 pandemic. The corporate has not shied away from the problem and is dedicated to constantly adapt and broaden to efficiently fulfil the rising wants of its clients.

Furthermore, the state-of-the-art e-commerce fulfilment facility can be constructed on greater than 30,000 sqm of land in an effort to mark BFL’s presence available in the market as the corporate goals to go world.

“The ability can be prepared by Q1 of 2021 and we’re excited to reap the fruit of our efforts,” concludes Kreidieh.



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